Digital Marketing Development | Outset and Present

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Understand the development of digital marketing from the outset and where it stands today

The development of digital marketing in the last two decades has undergone tremendous turnarounds. Before the internet boom, communication was slow and business-customer interaction virtually non-existent. In this article we will see a brief history of how everything has changed in a fast and irreversible way.

Digital Marketing in the 1990s

At that time, companies seeking to increase the visibility of their products and services had few alternatives. Among them, the main ones were television, radio, print media (newspapers, magazines) and telemarketing. These services, however, had many problems, such as the high cost and the great difficulty in segmenting the audience.

Moreover, these media offered little flexibility for ad production. In each of them, the pre-set format was relatively rigid. In addition, the audience interacted very narrowly with the companies, which made still more difficult the effectiveness of the announcements in the so-called legacy medias. This situation remained until the mid-1990s, when the scenario changed dramatically.

Digital Marketing in the 2000s

In the late 1990s and early 2000s, radical changes began to take place. The internet began to become popular, and at this time we witnessed the emergence of the first social networks. With this, the fundamentals of the disclosure of products and services have changed radically.

The limitations of the traditional media began to be overcome. Companies increasingly came closer to their target audience, which then came to have an active voice. In addition to increased interactivity, costs have fallen dramatically. Today, through social networks, it is possible to advertise numerous products and services at zero cost, and still receive valuable feedback instantly.

Digital Marketing in 2018

Today, billions of users access social media of all genres every day. Search engines have become indispensable in the search for information about goods and services. Social networking has become an important space for information sharing, both among individuals and between businesses and potential customers.


Diego Rubel

Analista de Marketing Digital / Webdesigner

Euro Marketing Digital Portugal

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